A motivational kickoff for your fundraising campaign can be the key to getting students, volunteers and teachers excited and engaged. So what\u2019s the secret to a great fundraiser kickoff? Here are some tips on how to make the best one possible.<\/p>\n
In\u00a0this blog, you\u2019ll learn more about:<\/p>\n
A kickoff event is how every good fundraiser starts. Your fundraiser kickoff is how you communicate the purpose and details of the fundraiser and, more importantly, how you generate excitement from participants including students, volunteers, teachers, parents, community members, and anyone else whose support you need to get the most out of your fundraiser.<\/p>\n
So, the first tip to making your fundraiser kickoff the best it can be is holding your kickoff event right at the start of your campaign. When\u00a0planning your fundraiser<\/a>, put just as much thought and preparation into the kickoff as the rest of the fundraiser.<\/p>\n Of course, since there are so many different types of school fundraisers – from\u00a0selling spirit gear<\/a>\u00a0to hosting a\u00a0fun run or dance event<\/a>\u00a0– there are different ways to approach your fundraiser kickoff depending on the type of campaign you are running. However, your kickoff event should include at least the basic elements listed below.<\/p>\n One of the most popular fundraiser kickoff events is a school assembly. Kickoff events work best when there is a large audience all gathered together, so the attendees can feed off each other\u2019s excited energy. With an assembly, you can get the whole school community involved, featuring speeches from school administration and performances by student groups like the band or cheer team. All of this helps people feel like part of a big fundraising community.<\/p>\n Whether you\u2019re hosting a live event or a virtual event, you should create a kickoff video to play for attendees. Include the basic components listed earlier in this blog in your video such as the purpose and type of fundraiser, date and location of the event, and how volunteers or donors can participate.<\/p>\n This is your chance to show off your school\u2019s personality and create an entertaining but informative experience for your audience. You can then post the kickoff video on your fundraising website, school website, social media promotion and more. It\u2019s an investment that goes a long way!<\/p>\n Social media is a\u00a0crucial promotional tool<\/a>\u00a0for any school fundraiser. To make the most of your kickoff event, take photos and videos of the event and post them on social media with a custom hashtag, and include links to your fundraising or donation page. Ask kickoff attendees to also post about the fundraiser on their social media accounts. Soon enough, word about your fundraiser will spread like wildfire.<\/p>\n Want to add some extra personality to your fundraiser kickoff? Consider having a theme for your fundraiser and introducing it during the kickoff event.\u00a0Booster\u2019s Character Program<\/a>\u00a0is one way to dress up your fundraiser with a fun, memorable theme that promotes good values for the people who benefit most from fundraising…the students!<\/p>\nBasic components of a fundraiser kickoff:<\/strong><\/h3>\n
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Conveying your message<\/strong><\/h2>\n
Host a live or virtual event<\/strong><\/h3>\n
Create a kickoff video<\/strong><\/h3>\n
Use social media<\/strong><\/h3>\n
Have a theme<\/strong><\/h3>\n